PepsiCo, which owns and distributes Mountain Dew, has finally dropped their endorsement deal with rapper Lil’ Wayne for using some lyrics in one of his songs comparing what happened to Till to a woman’s vagina after a violent sex act. Lil’ Wayne and his publicist issued an apology to the family of civil rights icon Emmett Till, but critics called a “weak” and “late” apology. Pepsico had signed Lil Wayne in 2012 to endorse the Mountain Dew softdrink in exchange for sponsorship of his upcoming “America’s Most Wanted” concert tour, featuring rappers T.I. and 2 Chainz. What will Wayne do now?